{"product_id":"9781588343949","title":"How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns","description":"\u003cp\u003e\u003cb\u003ePulitzer Prize nominated journalist Wendy Melillo authors the first   book to explore the history of the Ad Council and the campaigns that   brought public service announcements to the nation through the mass   media.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns\u003c\/i\u003e details  how public service advertising campaigns became part of our national  conversation and changed us as a society. The Ad Council began during  World War II as a propaganda arm of President Roosevelt's administration  to preserve its business interests. Happily for the ad industry, it was  a double play: the government got top-notch work; the industry got an  insider relationship that proved useful when warding off regulation.  From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, \u003ci\u003eHow McGruff and the Crying Indian Changed America\u003c\/i\u003e explores the issues and campaigns that have been paramount to the  nation's collective memory and looks at challenges facing public service  campaigns in the current media environment.\u003c\/p\u003e","brand":"Smithsonian Institution Press","offers":[{"title":"Default Title","offer_id":47134230511856,"sku":"9781588343949","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781588343949_p0.jpg?v=1763802126","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781588343949","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}