{"product_id":"9781591398462","title":"The Innovator's Guide to Growth: Putting Disruptive Innovation to Work","description":"\u003cp\u003eMore than a decade ago, Clayton Christensen's breakthrough book \u003ci\u003eThe Innovator's Dilemma\u003c\/i\u003e illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Innovator's Guide to Growth\u003c\/i\u003e , Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.\u003c\/p\u003e\u003cp\u003eWith a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter \u0026amp; Gamble, Johnson \u0026amp; Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:\u003c\/p\u003e\u003cp\u003e \u003cb\u003eFollow a market-proven process\u003c\/b\u003e — so your company can reliably create blockbuster businesses\u003cbr\u003e \u003cb\u003eCreate structures, systems, and metrics\u003c\/b\u003e — so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed\u003cbr\u003e \u003cb\u003eCreate a common language of disruptive innovation\u003c\/b\u003e — so managers can reach consensus around counterintuitive courses of action\u003c\/p\u003e\u003cp\u003eIncisive and practical, this book helps your company take the steps necessary to benefit from disruption — instead of being eclipsed by it.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47047328268528,"sku":"9781591398462","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591398462_p0.jpg?v=1769901250","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591398462","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}