{"product_id":"9781591398660","title":"Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter","description":"\u003cp\u003eWhy do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.\u003c\/p\u003e\u003cp\u003eBut cross-border differences are larger than we often assume, explains Pankaj Ghemawat in \u003ci\u003eRedefining Global Strategy\u003c\/i\u003e . Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.\u003c\/p\u003e\u003cp\u003eIn this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:\u003c\/p\u003e\u003cp\u003e· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.\u003c\/p\u003e\u003cp\u003e· Tracking the implications of particular border-crossing moves for your company’s ability to create value.\u003c\/p\u003e\u003cp\u003e· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.\u003c\/p\u003e\u003cp\u003eIn-depth examples reveal how companies such as Cemex, Toyota, Procter \u0026amp; Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.\u003c\/p\u003e\u003cp\u003eCrucial for any business competing across borders, this book will transform the way you approach global strategy.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47045674369264,"sku":"9781591398660","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591398660_p0.jpg?v=1763811533","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591398660","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}