{"product_id":"9781591840701","title":"Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them","description":"\u003cp\u003eTrading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.\u003c\/p\u003e\u003cp\u003eIn dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. \u003ci\u003eTrading Up\u003c\/i\u003e has become the definitive book about this growing trend.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47050083172592,"sku":"9781591840701","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591840701_p0.jpg?v=1763806195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591840701","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}