{"product_id":"9781591841050","title":"The Marketing Gurus: Lessons from the Best Marketing Books of All Time","description":"\u003cp\u003eSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.\u003c\/p\u003e\u003cp\u003eFor the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. \u003cb\u003eThe Marketing Gurus\u003c\/b\u003e includes two all-new,\u003cbr\u003e previously unpublished summaries—\u003cb\u003eThe Tipping Point\u003c\/b\u003e by Malcolm Gladwell and \u003cb\u003eCrossing the Chasm\u003c\/b\u003e by Geoffrey Moore.\u003c\/p\u003e\u003cp\u003eOther featured books include:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003ePositioning\u003c\/b\u003e by Jack Trout and Al Ries \u003c\/li\u003e \u003cli\u003e \u003cb\u003eKotler on Marketing\u003c\/b\u003e by Philip Kotler \u003c\/li\u003e \u003cli\u003e \u003cb\u003eThe Popcorn Report\u003c\/b\u003e by Faith Popcorn \u003c\/li\u003e \u003cli\u003e \u003cb\u003eThe Anatomy of Buzz\u003c\/b\u003e by Emanuel Rosen \u003c\/li\u003e \u003cli\u003e \u003cb\u003ePurple Cow\u003c\/b\u003e by Seth Godin \u003c\/li\u003e \u003cli\u003e \u003cb\u003eRelationship\u003c\/b\u003e Marketing by Regis McKenna \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAnd more\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Marketing Gurus\u003c\/b\u003e distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.\u003c\/p\u003e","brand":"Portfolio Hardcover","offers":[{"title":"Default Title","offer_id":47030938403056,"sku":"9781591841050","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591841050_p0.jpg?v=1763811926","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591841050","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}