{"product_id":"9781591842132","title":"Buzzmarketing: Get People to Talk About Your Stuff","description":"\u003cp\u003e\u003cb\u003e\"There's fake corporate marketing and then there's real marketing. This is the \u003ci\u003ereal\u003c\/i\u003e stuff for \u003ci\u003ereal\u003c\/i\u003e people.\" -Ben Cohen, co-founder of Ben \u0026amp; Jerry's Ice Cream\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.\u003c\/p\u003e\u003cp\u003eMark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47036660941040,"sku":"9781591842132","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591842132_p0.jpg?v=1763811348","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591842132","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}