{"product_id":"9781591842590","title":"Ignore Everybody: And 39 Other Keys to Creativity","description":"\u003cp\u003eWhen Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures.\u003c\/p\u003e\u003cp\u003eMacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?\u003c\/p\u003e\u003cp\u003eNow his first book, \u003ci\u003eIgnore Everyone\u003c\/i\u003e, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:\u003c\/p\u003e\u003cp\u003e*\u003cb\u003eSelling out is harder than it looks\u003c\/b\u003e. Diluting your product to make it more commercial will just make people like it less.\u003c\/p\u003e\u003cp\u003e*\u003cb\u003eIf your plan depends on you suddenly being \"discovered\" by some big shot, your plan will probably fail\u003c\/b\u003e. Nobody suddenly discovers anything. Things are made slowly and in pain.\u003c\/p\u003e\u003cp\u003e*\u003cb\u003eDon't try to stand out from the crowd; avoid crowds altogether\u003c\/b\u003e. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.\u003c\/p\u003e\u003cp\u003e*\u003cb\u003eThe idea doesn't have to be big. It just has to be yours\u003c\/b\u003e. The sovereignty you have over your work will inspire far more people than the actual content ever will.\u003c\/p\u003e\u003cp\u003eAfter learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031076126960,"sku":"9781591842590","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591842590_p0.jpg?v=1763811939","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591842590","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}