{"product_id":"9781591843795","title":"Enchantment: The Art of Changing Hearts, Minds, and Actions","description":"\u003cp\u003e\u003cb\u003eThe author of the international bestseller \u003ci\u003eThe Art of the Start\u003c\/i\u003e offers a new perspective on the art of influence. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eGuy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur, and in \u003ci\u003eThe Art of the Start\u003c\/i\u003e he wrote the essential contemporary guide for starting any new enterprise. Now Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eEnchantment\u003c\/i\u003e's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working \u003ci\u003ewith\u003c\/i\u003e and \u003ci\u003ethrough\u003c\/i\u003e them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. \u003c\/p\u003e\u003cp\u003eKawasaki's advice includes: \u003cbr\u003e • How to Achieve Rapport, Credibility, and Trust \u003cbr\u003e • How to Help People Enchant Themselves \u003cbr\u003e • How to Overcome Resistance \u003cbr\u003e • How to Enchant Your Employees...and Your Boss \u003cbr\u003e • How to Resist Enchantment \u003c\/p\u003e\u003cp\u003eAnchored by his road-tested wisdom and inimitable wit, \u003ci\u003eEnchantment\u003c\/i\u003e is another classic from one of the most respected voices in business today.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47055675523312,"sku":"9781591843795","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591843795_p0.jpg?v=1763810511","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591843795","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}