{"product_id":"9781591844372","title":"The Zeroes: My Misadventures in the Decade Wall Street Went Insane","description":"\u003cp\u003e\u003cb\u003e\"A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable.\" -\u003ci\u003eBusinessWeek\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eRandall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.\u003c\/p\u003e\u003cp\u003eLane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. \u003ci\u003eTrader Monthly\u003c\/i\u003e was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.\u003c\/p\u003e\u003cp\u003eWhen the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031176528112,"sku":"9781591844372","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591844372_p0.jpg?v=1763811366","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591844372","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}