{"product_id":"9781591844471","title":"It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose","description":"\u003cp\u003e\u003cb\u003e\"Roy Spence is a brilliant, sparkling gem. True greatness comes in direct proportion to passionate pursuit of a purpose beyond money.\" -Jim Collins, author of \u003ci\u003eGood to Great\u003c\/i\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOver the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows.\u003c\/p\u003e\u003cp\u003eAs Spence writes, \"Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible.\" Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy, execution, and innovation.\u003c\/p\u003e\u003cp\u003eThese insider insights and case studies will help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031260578032,"sku":"9781591844471","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591844471_p0.jpg?v=1763806236","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591844471","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}