{"product_id":"9781591845775","title":"Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results","description":"\u003cp\u003eToday's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where \"likes\" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031260872944,"sku":"9781591845775","price":25.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591845775_p0.jpg?v=1763810538","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591845775","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}