{"product_id":"9781591845836","title":"Enchantment: The Art of Changing Hearts, Minds, and Actions","description":"\u003cp\u003eEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031128555760,"sku":"9781591845836","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591845836_p0.jpg?v=1769901316","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591845836","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}