{"product_id":"9781591846369","title":"Adversaries into Allies: Win People Over Without Manipulation or Coercion","description":"\u003cp\u003eThe sages asked, “Who is mighty?” and answered, “That person who can control their own emotions and make, of an enemy, a friend.” \u003cbr\u003e  \u003cbr\u003e In the bestselling book \u003ci\u003eThe Go-Giver\u003c\/i\u003e, Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: “Shifting one’s focus from getting to \u003ci\u003egiving\u003c\/i\u003e (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business. \u003c\/p\u003e\u003cp\u003eNow Burg is back with a new book, offering deeper insight about what it means to be truly influential and providing powerful strategies for mastering the art of persuasion. \u003cbr\u003e  \u003cbr\u003e Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased. \u003cbr\u003e  \u003cbr\u003e There is a better way.\u003cbr\u003e  \u003cbr\u003e Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls “ultimate influence”—the ability to win people to your side in a way that leaves everyone feeling great about the outcome…and about themselves!:\u003c\/p\u003e\u003cp\u003e·\u003cb\u003eControl your own emotions\u003c\/b\u003e: Responding calmly rather than allowing your emotions to get the better of you will ensure not putting the other person on the defensive but rather help them remain open to your ideas.\u003c\/p\u003e\u003cp\u003e·\u003cb\u003eUnderstand the clash of belief systems\u003c\/b\u003e: Every individual operates based on an unconscious set of beliefs, experiences, and ideas, which are most likely very different from yours. Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most people’s ability to influence.\u003c\/p\u003e\u003cp\u003e·\u003cb\u003eAcknowledge their ego:\u003c\/b\u003e People want to feel good about themselves; if you make someone genuinely feel good, you’re one step closer to making an ally.\u003c\/p\u003e\u003cp\u003e·\u003cb\u003eSet the proper frame\u003c\/b\u003e: People react and respond to other people. Approach potential conflicts from a position of benevolence, resolution, and helpfulness and they will follow suit.\u003c\/p\u003e\u003cp\u003e·\u003cb\u003eCommunicate with tact and empathy\u003c\/b\u003e: While the first four principles are vital, this is what brings it all home. Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concerned.\u003cbr\u003e  \u003cbr\u003e In the tradition of Dale Carnegie's \u003ci\u003eHow to Win Friends and Influence People\u003c\/i\u003e and Robert Cialdini's \u003ci\u003eInfluence\u003c\/i\u003e, Burg offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031066919152,"sku":"9781591846369","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591846369_p0.jpg?v=1763806815","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591846369","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}