{"product_id":"9781591846383","title":"Everyone's a Critic: Winning Customers in a Review-Driven World","description":"More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50097414242544,"sku":"9781591846383","price":27.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591846383","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}