{"product_id":"9781591848240","title":"We Are All Weird: The Rise of Tribes and the End of Normal","description":"\u003cp\u003eWorld of Warcrafters, LARPers, Settlers of Catan? \u003cb\u003eWeird. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBeliebers, Swifties, Directioners? Weirder. \u003c\/p\u003e\u003cp\u003ePaleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. \u003c\/p\u003e\u003cp\u003eMets fans, Yankees fans, Bears fans? Definitely weird. \u003c\/p\u003e\u003cp\u003eFace it. We’re all weird. \u003c\/p\u003e\u003cp\u003eSo why are companies still trying to build products for the masses? \u003c\/p\u003e\u003cp\u003eWhy are we still acting like the masses even exist? \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWeird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47062375137520,"sku":"9781591848240","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781591848240_p0.jpg?v=1763812086","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781591848240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}