{"product_id":"9781592135059","title":"Global Television: Co-Producing Culture","description":"\u003cp\u003eThe face of U.S. television broadcasting is changing in ways that are both profound and subtle. \u003ci\u003eGlobal Television\u003c\/i\u003e uncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation.\u003c\/p\u003e \u003cp\u003eFocusing on how the process of internationally made programming such as \u003ci\u003eHighlander: The Series and The Odyssey\u003c\/i\u003e—amusingly dubbed “Europudding” and “commercial white bread”—are changing television into a transnational commodity, Barbara Selznick considers how this mode of production—as a means by which transnational television is created—has both economic rewards and cultural benefits as well as drawbacks.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGlobal Television\u003c\/i\u003e explores the ways these international co-productions create a “global” culture as well as help form a national identity. From British “brand” programming (e.g, \u003ci\u003eCracker\u003c\/i\u003e) that airs on A\u0026amp;E in the U.S. to children’s television programs such as \u003ci\u003ePlaza Sesamo\u003c\/i\u003e, and documentaries, Selznick indicates that while the style, narrative, themes and ideologies may be interesting, corporate capitalism ultimately affects and impacts these programs in significant ways.\u003c\/p\u003e","brand":"Temple University Press","offers":[{"title":"Default Title","offer_id":47166334533872,"sku":"9781592135059","price":30.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781592135059_p0.jpg?v=1763807248","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781592135059","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}