{"product_id":"9781592408054","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself","description":"\u003cp\u003e\u003cb\u003eThe author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. \u003c\/b\u003e\u003cbr\u003e \u003cbr\u003eA mix of popular psychology and trivia, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality—except we’re not. But that’s okay, because our delusions keep us sane.\u003cbr\u003e \u003cbr\u003eExpanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)\u003c\/li\u003e\n\u003cli\u003eThe Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)\u003c\/li\u003e\n\u003c\/ul\u003eMcRaney also reveals the true price of happiness, and how to avoid falling for our own lies. ","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47031131472112,"sku":"9781592408054","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781592408054_p0.jpg?v=1763806255","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781592408054","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}