{"product_id":"9781592535576","title":"A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need","description":"\u003cp\u003eDoing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":47031132586224,"sku":"9781592535576","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781592535576_p0.jpg?v=1763809393","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781592535576","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}