{"product_id":"9781592535873","title":"Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design","description":"\u003cp\u003eWhether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUniversal Principles of Design, Revised and Updated\u003c\/i\u003e is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the \"80\/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.\u003c\/p\u003e\u003cp\u003eThis landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":47031127933168,"sku":"9781592535873","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781592535873_p0.jpg?v=1763805344","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781592535873","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}