{"product_id":"9781598870565","title":"Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas","description":"\u003cp\u003eBig business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next \"big\" thing.\u003c\/p\u003e","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47050209329392,"sku":"9781598870565","price":27.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781598870565_p0.jpg?v=1763812728","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781598870565","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}