{"product_id":"9781599185019","title":"No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses","description":"\u003cbr\u003eKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.\u003cbr\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47048447328496,"sku":"9781599185019","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599185019_p0.jpg?v=1763815430","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599185019","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}