{"product_id":"9781599185361","title":"No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich","description":"\u003cbr\u003e\u003cb\u003eSELL TO THOSE WHO SPEND: Market to the Affluent\u003c\/b\u003e\u003cp\u003e\u003cb\u003eTHE SCARY TRUTH:\u003c\/b\u003e The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE SILVER LINING:\u003c\/b\u003e It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.\u003c\/p\u003e\u003cp\u003eMillionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending.\u003c\/p\u003e\u003cp\u003e• \u003cb\u003e\u003ci\u003ePractical Strategies Revealed\u003c\/i\u003e\u003c\/b\u003e: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples\u003cbr\u003e• \u003cb\u003e\u003ci\u003eE-Factors\u003c\/i\u003e\u003c\/b\u003e: 10 surprising Emotional Buy Triggers the affluent find irresistible\u003cbr\u003e• \u003cb\u003e\u003ci\u003eStop Selling Products and Services\u003c\/i\u003e\u003c\/b\u003e: Learn how selling aspirations and emotional fulfillment is more profitable\u003cbr\u003e• \u003cb\u003e\u003ci\u003eStorySelling™\u003c\/i\u003e\u003c\/b\u003e: Learn how to scale the affluents’ “sales wall”\u003cbr\u003e• \u003cb\u003e\u003ci\u003eMillion-Dollar Marketing System\u003c\/i\u003e\u003c\/b\u003e: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use\u003cbr\u003e\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47059800293616,"sku":"9781599185361","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599185361_p0.jpg?v=1763826029","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599185361","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}