{"product_id":"9781599185422","title":"Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes","description":"\u003cbr\u003e\u003cb\u003eGoogle processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. \u003c\/b\u003e\u003cp\u003eGoogle AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.\u003cbr\u003eThis latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.\u003c\/p\u003e\u003cp\u003eYou'll learn how to:\u003cbr\u003eMaster Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics\u003cbr\u003e Implement flexible bid strategies that keep you on budget\u003cbr\u003e Triple traffic with Google’s Display Network\u003cbr\u003e Profit using local advertising\u003cbr\u003e Corner the second largest search engine with YouTube ads\u003cbr\u003e Avoid costly mistakes made by most Google advertisers\u003cbr\u003e Chisel your way into tough markets\u003cbr\u003e Write killer advertising and website copy that gets clicks\u003cbr\u003e Determine what is and isn’t working with Google’s AdWords\u003cbr\u003e\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47046298206448,"sku":"9781599185422","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599185422_p0.jpg?v=1763811539","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599185422","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}