{"product_id":"9781599185668","title":"Start Your Own Retail Business and More: Brick-and-Mortar Stores * Online * Mail Order * Kiosks","description":"\u003cbr\u003eEntrepreneurs interested in opening a retail business find the tools, tips, and practical advice needed to plan for and open a successful retail store. Readers receive an overview of the market and are guided through the steps of planning and managing a store with the help of valuable, real-world examples from successful retail owners.\u003cp\u003eFrom the traditional brick-and-mortar to the online-only stores, the experts of Entrepreneur offer an insider’s look at creating a stable, cost-effective, and profitable business with long-term growth. Readers learn how to: pick the right retail outfit for their products or services (brick-and-mortar vs. online-only shops); analyze the market, assess the competition, and evaluate consumer demand; choose a location, design a retail space, and find the necessary floor and back-end equipment; assess startup costs, develop a business plan, find the right suppliers, and manage inventory; hire the right team and manage customer service; calculate the competitive advantage with pricing strategies and marketing that maximize profits, and calculate discounts that take profit loss into consideration; capitalize on emerging consumer trends like Pinterest, Twitter, and Instagram; create synergy between brick-and-mortar and online components; set store policies: hours, credit, customer service, security, and day-to-day operations.\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47049715941616,"sku":"9781599185668","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599185668_p0.jpg?v=1763813262","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599185668","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}