{"product_id":"9781599185842","title":"No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits","description":"\u003cp\u003eFACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.\u003cbr\u003eBusiness owners agree. \u003ci\u003e\u003cb\u003eThe referred customer is far superior to the one brought in by ‘cold’ advertising.\u003c\/b\u003e\u003c\/i\u003e Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.\u003c\/p\u003e\u003cp\u003eMillionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you\u003cbr\u003eto stop chasing new customers and keep an iron cage around the ones you already have.\u003cbr\u003eKennedy and Buck present a systematic approach to help you keep, cultivate, and\u003cbr\u003emultiply customers so that your entire business grows more valuable and sustainable,\u003cbr\u003eand you replace income uncertainty with reliable income through retention and referrals.\u003c\/p\u003e\u003cp\u003eLearn how to:\u003cbr\u003e• Apply the #1 best retention strategy (hint: it’s exclusive)\u003cbr\u003e• Catch customers before they leave you\u003cbr\u003e• Grow each customer’s value (and have more power in the marketplace)\u003cbr\u003e• Implement the three-step customer retention formula\u003cbr\u003e• Use other people’s events to get more referrals\u003cbr\u003e• Create your own Customer Multiplier System\u003cbr\u003e• Calculate the math and cost behind customer retention\u003c\/p\u003e\u003cp\u003eDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you\u003cbr\u003ebuild a thriving business for the long-term.\u003cbr\u003e\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47059823427824,"sku":"9781599185842","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599185842_p0.jpg?v=1769901929","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599185842","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}