{"product_id":"9781599185897","title":"The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand","description":"\u003cbr\u003e\u003cb\u003eIf You Don’t Define Your Brand, Someone Else Will Define It for You\u003c\/b\u003e\u003cp\u003eSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Brand Mapping Strategy\u003c\/i\u003e uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to:\u003c\/p\u003e\u003cp\u003eDevelop an overall blueprint for their brand using the Brand Mapping Process®\u003cbr\u003eDetermine which online tactics (and in what combination) will work for\u003cbr\u003etheir brand\u003cbr\u003eExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large\u003cbr\u003eBecome a thought or industry leader, using clear positioning, a specific\u003cbr\u003estrategy for brand building, and a method for implementation\u003cbr\u003eLeverage content effectively and efficiently to build their brand\u003cbr\u003eDevelop a marketing and social media strategy using the right platform\u003cbr\u003e\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47046902972656,"sku":"9781599185897","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599185897_p0.jpg?v=1769901949","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599185897","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}