{"product_id":"9781599186115","title":"Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes","description":"\u003ch4\u003eNEW CUSTOMERS ARE WAITING...\u003cbr\u003eFIND THEM ON FACEBOOK\u003c\/h4\u003eFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.\u003cbr\u003eNow in its third edition, \u003ci\u003eUltimate Guide to Facebook Advertising\u003c\/i\u003e takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.\u003cbr\u003eYou'll discover how to:\u003cbr\u003e\u003cul\u003e \u003cli\u003eMaximize your ad ROI with newsfeeds, videos, and branded content\u003c\/li\u003e \u003cli\u003eCreate custom audiences from your contact lists, video views, and page engagement\u003c\/li\u003e \u003cli\u003eUse the Facebook Campaign Blueprint proven to generate your first 100 conversions\u003c\/li\u003e \u003cli\u003eBoost your Facebook ads using the Audience Network and Instagram\u003c\/li\u003e \u003cli\u003eFollow the three-step formula for successful video ads\u003c\/li\u003e \u003cli\u003eMaximize campaigns and increase conversions on all traffic to your website\u003c\/li\u003e \u003cli\u003eTrack and retarget engaged users by leveraging the Power of the Pixel\u003c\/li\u003e \u003cli\u003eMake every page on your website 5-10 percent more effective overnight\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch4\u003e\"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing.\"\u003cbr\u003e—Dan S. Kennedy, legendary direct marketing advisor and author of the \u003cem\u003eNo B.S.\u003c\/em\u003e series.\u003c\/h4\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47049714827504,"sku":"9781599186115","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599186115_p0.jpg?v=1763813054","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599186115","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}