{"product_id":"9781599186214","title":"The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell","description":"\u003cp\u003e \u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are an online-based business, brick-and-mortar store, or hybrid legendary copywriting pioneer Robert W. Bly will teach you how to:\u003c\/p\u003e\u003cli\u003eIntegrate a digital marketing plan with traditional marketing outreach efforts\u003c\/li\u003e\u003cli\u003eConvert your website from a cost center to a profit center\u003c\/li\u003e\u003cli\u003eAvoid the most common, and costly, internet marketing mistakes \u003c\/li\u003e\u003cli\u003eBuild a large and responsive email list\u003c\/li\u003e\u003cli\u003eMaster Google AdWords, Facebook Advertising, and other traffic-generating tactics\u003c\/li\u003e\u003cli\u003eDrive quality leads to your online and offline storefronts\u003c\/li\u003e\u003cli\u003eDesign hub sites, landing pages, and \"squeeze pages\" guaranteed to bring in leads\u003cp\u003eBly also includes an extensive resource section with links to online value ads created to give you a competitive edge.\u003c\/p\u003e\n\u003c\/li\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47046829900016,"sku":"9781599186214","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599186214_p0.jpg?v=1763814816","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599186214","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}