{"product_id":"9781599324302","title":"Decide One Thing: The One Thing EVERY Executive Team Must Decide","description":"\u003cp\u003e\u003cb\u003eOne Big Idea\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOrganizations have to be good at lots of things, but the way to win is to become \u003ci\u003edifferentiatingly\u003c\/i\u003e great at One Thing. The one thing every executive team must decide is, “What is your One Thing?”\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFour Typical Responses\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBased on our experience, we know that the Decide One Thing concept will get four different responses.\u003c\/p\u003e\u003cp\u003eSome organizations will categorically reject the idea that they need to become great at One Thing.\u003c\/p\u003e\u003cp\u003eSome will think it is cool, but get distracted by the next cool idea or fad that comes along.    \u003c\/p\u003e\u003cp\u003eSome will embrace the concept for a time, but give up because implementing it is too hard.\u003c\/p\u003e\u003cp\u003eA few executive teams will fully commit to the \u003cb\u003eDecide One Thing. Align Everything. Win! \u003c\/b\u003emodel.  These organizations will generate incredible results – 30, 60 or 100 times their investment.\u003c\/p\u003e\u003cp\u003eSo, which of the four responses will you have?\u003cbr\u003e\u003c\/p\u003e","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":47035754742000,"sku":"9781599324302","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599324302_p0.jpg?v=1763811781","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599324302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}