{"product_id":"9781599324869","title":"The Meat \u0026 Potatoes Guide to Business Survival: A Handbook for Non-MBA's \u0026 College Dropouts","description":"\u003cp\u003eGetting back to the business basics no degree required\u003c\/p\u003e\u003cp\u003eThe Meat and Potatoes Guide to Business Survival is the hands-on, entrepreneurial roadmap to achieving your business dreams\u003cbr\u003e– regardless of your educational background.\u003cbr\u003eAuthor, business owner, and 40-year entrepreneur Ed Basler serves up a healthy helping of sound business principles and practices to start a new business or to jumpstart a current one. Through failure and success, economic upturns and downturns, Ed shows you how to be profitable using dedication, wisdom, and hard work instead of degrees and book theories.\u003cbr\u003eInside these pages you’ll learn to:\u003cbr\u003e Develop a clear vision\u003cbr\u003e Find and incorporate good ideas to improve hiring and quality\u003cbr\u003e Run a lean, money-efficient operation\u003cbr\u003e Get more efficient using checklists and deadlines\u003cbr\u003e Improve customer service to generate referrals\u003cbr\u003e Avoid small business landmines\u003c\/p\u003e","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":47055856238832,"sku":"9781599324869","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599324869_p0.jpg?v=1763815719","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599324869","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}