{"product_id":"9781599327877","title":"Uncopyable: How To Create An Unfair Advantage Over Your Competition","description":"\u003cp\u003eWhat separates average businesses from extraordinarily successful ones?\u003cbr\u003eBetter product? Your competitor will rapidly reverse-engineer your “secret sauce” and get their “better-thanyours” version on the market faster than you can say “Usain Bolt.”\u003cbr\u003eBetter customer service? All of your competitors say they provide the best customer service. It’s a wishywashy phrase . . . a vague generality meaning nothing.\u003cbr\u003eBetter pricing? You’re kidding, right? The company that lives on price will die on price.\u003cbr\u003eMore harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.\u003cbr\u003eThe Solution?\u003cbr\u003eYou must create an Uncopyable Attachment with your customers.\u003cbr\u003eThey must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else.\u003cbr\u003eIn Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box”—you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.\u003c\/p\u003e","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":47036967944432,"sku":"9781599327877","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781599327877_p0.jpg?v=1763825783","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781599327877","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}