{"product_id":"9781601381590","title":"E-Mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales","description":"\u003cp\u003eResearchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e  \u003cbr\u003e\u003cli\u003eBuild your business quickly using responsible, ethical e-mail marketing\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eLeverage your current Web site, using auto responders\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eWrite effective e-mail advertising copy\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eDevelop newsletters\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eWrite winning subject lines\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eGet high click-through rates\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eFormat your messages\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003ePut the subscription form on your site\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eUse pop ups\u2028\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eUse single or double opt-in subscriptions\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eIncrease the response rate of your offer dramatically\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eFormat your e-mail so that it will be received and read\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eChoose between text or HTML e-mail (and why)\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eReduce advertising expenses\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eHave measurable marketing results with instant feedback\u003c\/li\u003e  \u003cbr\u003e\u003cli\u003eAutomate the whole e-mail marketing process\u003c\/li\u003e  \u003cbr\u003e\n\u003c\/ul\u003e  \u003cp\u003eIn addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Publishing Group","offers":[{"title":"Default Title","offer_id":47147710546160,"sku":"9781601381590","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781601381590_p0.jpg?v=1763825881","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781601381590","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}