{"product_id":"9781601630735","title":"Think Like a Marketer: What it Really Takes to Stand Out from the Crowd, the Clutter, and the Competition","description":"\u003cbr\u003e\u003cb\u003eTurn Yourself and Your Business Into a Marketing Machine!\u003c\/b\u003e\u003cp\u003eTo act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThink Like a Marketer\u003c\/i\u003e takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.\u003c\/p\u003e\u003cp\u003eChock-full of specific examples and proven pro-cesses, this book will teach and show you how to:\u003c\/p\u003e\u003cli\u003eThink, act, and communicate like a mar-keting pro.\u003c\/li\u003e\u003cli\u003e?Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).\u003c\/li\u003e\u003cli\u003e?Stand out in a cluttered and overcrowded marketplace.\u003c\/li\u003e\u003cli\u003e?\"Stir the pot\" to build and maintain marketing momentum.\u003c\/li\u003e\u003cli\u003e?Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.\u003c\/li\u003e","brand":"Career Press, Incorporated","offers":[{"title":"Default Title","offer_id":47054965965040,"sku":"9781601630735","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781601630735_p0.jpg?v=1763824801","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781601630735","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}