{"product_id":"9781601632876","title":"Small Business for Big Thinkers: Unconventional Strategies to Connect With and Win Big Business","description":"\u003cbr\u003eA small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.\u003cp\u003e\u003ci\u003eSmall Business for Big Thinkers\u003c\/i\u003e offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.\u003c\/p\u003e\u003cp\u003eCynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to:\u003c\/p\u003e\u003cli\u003eCreate an organization that is operationally efficient, creative, and entrepreneurial\u003c\/li\u003e\u003cli\u003eAttract and win contracts from much larger companies\u003c\/li\u003e\u003cli\u003eServe complex, global companies by forging strong relationships\u003c\/li\u003e\u003cli\u003eEvaluate Big Business opportunities and know when not to compete.\u003c\/li\u003e","brand":"Career Press, Incorporated","offers":[{"title":"Default Title","offer_id":47049717383408,"sku":"9781601632876","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781601632876_p0.jpg?v=1763824503","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781601632876","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}