{"product_id":"9781601635785","title":"Propel: Five Ways to Amp Up Your Marketing and Accelerate Business","description":"GÇuWhitneyGÇÖs keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!GÇ\u003cbr\u003eGÇöMaggie Winkel, Director of Merchandising for Nike\u003cbr\u003e\u003cbr\u003eWhat does American Express have in common with a one-woman meat vendor in Malaysia?\u003cbr\u003e\u003cbr\u003eSurprisingly, the answer is a GÇulot.GÇ\u003cbr\u003e\u003cbr\u003eIn todayGÇÖs competitive marketplace, size doesnGÇÖt matter. Success for every organization boils down to five keys: strategy, story, strength, simplicity, and speed.\u003cbr\u003e\u003cbr\u003eWhitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, \u003ci\u003ePropel\u003c\/i\u003e shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenueGÇöfast!\u003cbr\u003e\u003cbr\u003eKeyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. SheGÇÖll show you how to:\u003cli\u003eRemove blocks and challenges holding your business back\u003c\/li\u003e\u003cli\u003eUncover overlooked business and marketing opportunities\u003c\/li\u003e\u003cli\u003eTurn ideas into action by creating a customized marketing plan\u003c\/li\u003e","brand":"The Career Press, Inc.","offers":[{"title":"Default Title","offer_id":47138520137968,"sku":"9781601635785","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781601635785_p0.jpg?v=1763824874","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781601635785","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}