{"product_id":"9781601637949","title":"Think Like a Marketer","description":"\u003cp\u003e\"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information.\"\u003cbr\u003e     -Valerie Boudreaux-Allen, First Step Business Training \u0026amp; Consulting; Houston's SBA's Women in Business Champion, 2007\u003c\/p\u003e\u003cp\u003eDo you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen?\u003c\/p\u003e\u003cp\u003eTo act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eThink Like a Marketer\u003c\/i\u003e takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.\u003c\/p\u003e\u003cp\u003eChock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to:\u003cbr\u003e• Think, act, and communicate like a marketing pro.\u003cbr\u003e• Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).\u003cbr\u003e• Stand out in a cluttered and overcrowded marketplace.\u003cbr\u003e• \"Stir the pot\" to build and maintain marketing momentum.\u003cbr\u003e• Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.\u003c\/p\u003e\u003cp\u003eWith \u003ci\u003eThink Like a Marketer\u003c\/i\u003e, you'll be prepared to put marketing into action and turn yourself and your business into a marketing machine!  \u003c\/p\u003e","brand":"Career Press, Incorporated","offers":[{"title":"Default Title","offer_id":47112819998960,"sku":"9781601637949","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781601637949_p0.jpg?v=1763813433","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781601637949","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}