{"product_id":"9781603426688","title":"Starting \u0026 Running Your Own Horse Business, 2nd Edition: Marketing strategies, money-saving tips, and profitable program ideas","description":"Turn your passion for horses into a successful business. Full of proven techniques to help you maximize profits and minimize headaches, this practical guide shows you how to create a viable business plan, identify marketing opportunities, and efficiently maintain your facilities. With savvy tips on reducing veterinary and feed costs, you’ll learn how to make your operation self-sufficient and keep it financially sustainable. Whether you run a boarding stable or a riding camp, you’re sure to find the information you need to keep your business running smoothly.","brand":"Storey Publishing, LLC","offers":[{"title":"Default Title","offer_id":47134718263536,"sku":"9781603426688","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781603426688_p0.jpg?v=1769902247","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781603426688","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}