{"product_id":"9781604917345","title":"Selling Your Ideas to Your Organization","description":"If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approach will make you more likely to accomplish your objective - solving a problem or making an improvement for the benefit of individuals, groups, and the organization as a whole.","brand":"Center for Creative Leadership","offers":[{"title":"Default Title","offer_id":47166425858288,"sku":"9781604917345","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781604917345_p0.jpg?v=1763829825","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781604917345","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}