{"product_id":"9781604947038","title":"The Incubation Workbook: Navigating Innovation from Concept to Commercialization","description":"\u003cp\u003eThe Arizona Center for Innovation's \u003ci\u003eIncubation Workbook\u003c\/i\u003e was designed as a resource to help entrepreneurs navigate the innovation continuum--the path from new idea to successful company. It includes content relevant to new technology ventures, practical tools for long-term success plans, and advice and stories from other successful technology entrepreneurs. It was designed as a companion to the programs provided by the Arizona Center for Innovation, but can be used as an independent reference to brainstorm new ideas, organize thoughts, and track progress.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Incubation Workbook\u003c\/i\u003e was designed to help new entrepreneurs successfully launch their ventures and provides the tools you need to:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop a comprehensive go-to-market strategy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIdentify and partner with your first customers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuild and motivate a great team\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eClearly articulate your business opportunity: the pitch, executive summary, presentation, and business plan\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBuild your financials, seek outside funding, and plan your exit strategy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSecure your intellectual property\u003cbr\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eLocated at the UA Tech Park, the Arizona Center for Innovation is a business incubator that helps entrepreneurs turn their innovative ideas into successful ventures through customized programs and training, mentoring, and high-quality facilities and equipment. Please visit us to find out more: www.azinnovation.com.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wheatmark","offers":[{"title":"Default Title","offer_id":50052465361136,"sku":"9781604947038","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781604947038_p0.jpg?v=1784744912","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781604947038","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}