{"product_id":"9781605508276","title":"The Ultimate Sales Letter","description":"Write Well to Sell Big!\u003cbr\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\u003cbr\u003eAmong other things, he provides:\u003cul\u003e\n\u003cli\u003eCompletely updated text and examples\u003c\/li\u003e\n\u003cli\u003eGreat headline formulas\u003c\/li\u003e\n\u003cli\u003eNew exercises to spark creativity\u003c\/li\u003e\n\u003cli\u003eThe best way to use graphics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47151290286320,"sku":"9781605508276","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781605508276_p0.jpg?v=1763830047","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781605508276","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}