{"product_id":"9781605712666","title":"Generation NOW Recruiting, Training and Retaining Millennials as Realtors and as Clients","description":"Generation Now is a series of ideas and strategies for attracting Millennials as Realtors and as clients and customers. It is written in down-to-earth language by a practitioner for fellow practitioners. Generation Now author Brian McKenna intends this book to be a conversation starter among brokers and broker-managers about this enormous and professionally underrepresented generation. The content balances research-based findings with the challenges of practical application and a corresponding blog - generationnowbhhsblake.wordpress.com - keeps the conversation going.","brand":"Northshire Bookstore","offers":[{"title":"Default Title","offer_id":47031348232432,"sku":"9781605712666","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781605712666_p0.jpg?v=1763830190","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781605712666","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}