{"product_id":"9781606490587","title":"Conscious Branding","description":"\u003cbr\u003eConscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Mapâé¢, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47031381098736,"sku":"9781606490587","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606490587_p0.jpg?v=1763835687","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606490587","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}