{"product_id":"9781606490723","title":"Fundamentals of Global Strategy","description":"The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. Key questions for analysis include: What markets and\/or regions should a company compete in and why?; To what degree can and should products and services be standardized?; Is it advantageous to adopt a more or less uniform market positioning worldwide?; What value-added activities should it keep in-house, outsource, or relocate for competitive advantage?; How can competitive responses be most effectively coordinated on a global basis?","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47031332077808,"sku":"9781606490723","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606490723_p0.jpg?v=1763828658","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606490723","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}