{"product_id":"9781606490860","title":"Strategic Planning","description":"This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better.\u003cbr\u003eMay provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47031349969136,"sku":"9781606490860","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606490860_p0.jpg?v=1763832488","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606490860","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}