{"product_id":"9781606491102","title":"Business Plan Project","description":"Business Plan Project is designed to meet important needs of each segment; (1) the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, (2) entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, (3) consultants need a user-friendly business plan format to assist clients that have limited or no business experience, and (4) instructors and trainers need a turn-key text with supplements that require no lecture and little prep-time to teach student how to write a business plan. It is a real-world, hands-on, step-by-step guide where students or entrepreneurs develop business plans for new ventures. The experience begins with brainstorming and deciding on a new business that meets the unique needs in the marketplace. It ends with writing a comprehensive business plan and conducting a PowerPoint presentation of the plan. Further realism is achieved through the use of a continuing case; AVID SPORT, INC., a start-up company that plans to launch a high performance running shoe called, Propell. All concepts in the text are explained using AVID as an example.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47031350067440,"sku":"9781606491102","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606491102_p0.jpg?v=1763830484","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606491102","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}