{"product_id":"9781606491676","title":"Consumer Behavior","description":"Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47031350198512,"sku":"9781606491676","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606491676_p0.jpg?v=1763831003","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606491676","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}