{"product_id":"9781606497487","title":"Profiting From Services and Solutions: What Product-Centric Firms Need to Know","description":"Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition,\u003cbr\u003eincreased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation.\u003cp\u003eInside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47056070148336,"sku":"9781606497487","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606497487_p0.jpg?v=1763835732","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606497487","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}