{"product_id":"9781606498088","title":"Leadership Communication: How Leaders Communicate and How Communicators Lead in Today's Global Enterprise","description":"My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations \u0026amp; Advertising graduate program,\u003cbr\u003eDePaul University; former Senior Vice President, Chief Communication\u003cbr\u003eOfficer, Sears\u003cbr\u003eLeadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines,\u003cbr\u003edrives, and creates value for a commercial enterprise-its employees,\u003cbr\u003eits owners, and those whom they serve. -James S. O'Rourke, IV,\u003cbr\u003ePhD, Professor of Management, Mendoza College of Business,\u003cbr\u003eUniversity of Notre Dame\u003cbr\u003eThe quality of leadership in any organization-business,\u003cbr\u003esocial, military, and government-is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes\u003cbr\u003e(BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position?\u003cbr\u003eThis book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47056433348848,"sku":"9781606498088","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606498088_p0.jpg?v=1763831459","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606498088","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}