{"product_id":"9781606498385","title":"Herding Cats","description":"One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem,\u003cbr\u003eincluding traditional platforms such as Facebook and\u003cbr\u003eTwitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats.\u003cbr\u003eInside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts.\u003cbr\u003eThey simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement;\u003cbr\u003ecraft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor,\u003cbr\u003eand measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":47064168300784,"sku":"9781606498385","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781606498385_p0.jpg?v=1763831515","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781606498385","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}