{"product_id":"9781607462477","title":"Copywriting That Gets Results!","description":"OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs' ears into silk purses throughout a 23-year copywriting career. \u003cp\u003eHe has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M\u0026amp;A specialist and the world's leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web. \u003c\/p\u003e\u003cp\u003eOtis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets...or Not marketing blog (www.otismaxwell.com).\u003c\/p\u003e","brand":"FastPencil, Inc.","offers":[{"title":"Default Title","offer_id":47041556807920,"sku":"9781607462477","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781607462477_p0.jpg?v=1763837349","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781607462477","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}